Comments on: Alienating your customers is not a revolutionary idea. http://www.makeshitbreakshit.com/2007/03/21/alienating-your-customers-is-not-a-revolutionary-idea/ Make Shit Break Shit belongs to Rob Robinson and is based in Chicago, IL. © 2002-2008 Thu, 20 Nov 2008 22:05:56 +0000 http://wordpress.org/?v=2.6 By: Robb Irrgang http://www.makeshitbreakshit.com/2007/03/21/alienating-your-customers-is-not-a-revolutionary-idea/#comment-423 Robb Irrgang Thu, 22 Mar 2007 00:52:51 +0000 http://www.makeshitbreakshit.com/2007/03/21/alienating-your-customers-is-not-a-revolutionary-idea/#comment-423 DRM isn't a solution to anything. The iTunes revolt and Jobs' open letter to the RIAA are evidence of this. As we're finally getting proof of the stupidity of the DRM-based music sales, a small font foundry decides to take a stab at doing the same to the typographic industry. To paraphrase the Guiness commercials, BRILLIANT! Any half-decent design shop or ad agency with an average billing rate can bill the client for the typeface by adding one hour to the bill. This is not the time for DRM... It's the time for creative industries to man up and show some decency to type designers. DRM isn’t a solution to anything. The iTunes revolt and Jobs’ open letter to the RIAA are evidence of this. As we’re finally getting proof of the stupidity of the DRM-based music sales, a small font foundry decides to take a stab at doing the same to the typographic industry. To paraphrase the Guiness commercials, BRILLIANT!

Any half-decent design shop or ad agency with an average billing rate can bill the client for the typeface by adding one hour to the bill. This is not the time for DRM… It’s the time for creative industries to man up and show some decency to type designers.

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